Who Is Your Competition?
I don’t have any. No, seriously. We don’t compete. If they’re competent and experienced, we are collaborators or peers. If they’re not, I don’t even think of them as existing. There are many great people who bring things to the table I don’t have. And there is no one remotely like me in the entire health and wellness industry. We are different. Competition implies one is better than another. No one is better than me. And I don’t think I’m better than anyone else.
You don’t have any competition either. I mean, really think about it. Do you honestly believe there is one person on earth right now who has faced the exact road of life and challenges in the exact same sequence you have? If everyone has his or her own unique beginnings, unique background, unique environment, how do we honestly say one is better than the other?
It’s like arguing about whether a grape does a better job at being an orange than an orange does at being a grape.
My focus is anti-aging, maximal efficiency of program, to help people with really complex health issues resolve those issues, people with overwhelming orthopedic problems correct and/or mitigate them, and long term wellness. I have clients who reversed diseases which are allegedly incurable. Without medical intervention of any kind, I’ve resolved my own hip/knee/back/nerve-pain issues which supposedly couldn’t be fixed without surgeries. I have clients who are 50-100+ lbs lighter 12-15 years later. I am 70lbs lighter 12 years later. The first client who told me she was ready to explore high level physique competition became an IFBB Pro. The first serious powerlifter who sought my counsel reached a 10x bodyweight total. I don’t even know OF any coach who can honestly say two of the last seven sentences. No one. Not an Olympic coach. Not an online influencer. Not a contributing author on T-Nation or Bodybuilding.com. Not a collegiate head coach. Nobody. Not even close.
To be fair, there are many peers of mine who can honestly say a whole roster of personal and coaching accomplishments which I can’t. We’re different, at different places in our pursuits and careers, with different interests, connecting to different people in different ways at different junctures in their lives as well. I know guys and gals who pull from a depth of knowledge in their training which I just won’t likely ever have.
All that said, there is indeed a competition afoot. You see that placard pictured above? That's what we're all up against. There is a competition of knowable, repeatable, falsifiable, testable (ie - science) processes versus unknowable, non-repeatable, unfalsifiable, untestable (or testable with dubious outcomes) processes. And you are caught in the crossfire. You are a bystander of sorts, getting your attention wrenched away from solid strategy by the entertainment of nonsense and gimmicks. I don’t compete against that nonsense and noise. But I would love to pull you off the battlefield if you let me. If you’d like to stop being assaulted by pseudoscience and distracting fakery, stay tuned, follow us, subscribe or reach out for a gratis consult.
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