The Right Reasons

Multiply this email by 1000. Sometimes I don’t even send it. I just stop scheduling someone. I just won’t take their business anymore. They are committed to the wrong reasons.

The chasm cannot be crossed between what my business does and what many people think wellness is or should be. Elev8 Wellness is 100% committed to acting for the right reasons. We know no other way. It is the bedrock of health.

What we do is place people in the best position to develop lifelong wellness. That’s it. That’s all we do. That’s all we’ve ever done. It’s the only thing that makes sense to me, and the only thing justified by the right reasons.

Many people are looking to pay for a workout or a plan. We don’t do that. We’ve never done that. I don’t understand that, and it seems to me to be done for all the wrong reasons.

People are lost. Even people who know me still think I “run a gym.” The business doesn’t contain “fitness” anywhere in the name or formation documents. I don’t own a gym. I don’t run a gym. This is a wellness center. There are no deals, no promotions, no discounts, no sales. We're forging a growth relationship. We aren't executing a pay-for-workout transaction. There's no such thing as cancelling or no-showing. There's no such thing as backing out. There's no such thing as bouncing a check or never following through on your end of the commitment. There's no such thing as us failing to follow-through on our end of the commitment.

You want to shop for exercises? Great. We aren't it. There are all kinds of boutiques which will gladly deliver that while separating you from your cash. You want to change your life? Let's talk.

If you can’t understand high level coaching right now, you aren’t walking the path of personal growth. If you aren’t walking the path of personal growth, you aren’t committed to acting for the right reasons. If you aren’t committed to acting for the right reasons, then you don’t belong here... right now. One day you may. And I pray you will. For the right reasons, I’d wish for nothing else.