elev8 wellness
  • Elev8 Wellness
    • About
    • Meet the team
    • Classes >
      • Women's Wellness Series
      • Elev8 Yoga
      • Elev8 Dance
      • Elev8 Kids Programs >
        • Elev8kids Summer Camp
        • Toddler Classes
    • Our Studios >
      • Rent Our Studio
    • Elev8 Recipes
  • WellBlog
  • Services
  • Virtual Coaching
  • Contact
    • Take a Tour

wellblog

Taste, Not Health, Is What The Brain Considers FIRST (And Likely ONLY)

7/13/2021

0 Comments

 
Picture
According to recent research: https://today.duke.edu/.../when-taste-and-healthfulness...

When considering a food choice, the brain assesses for its choice FIRST the potential flavor of something, within only 400 milliseconds. Some time later (another 400+ms), it gets around to health considerations. Do keep in mind that an actual choice (or intent of action) is made within 350 milliseconds: https://pubmed.ncbi.nlm.nih.gov/8391416/. Thus, while people BEGIN to contemplate IF they SHOULD have a healthy food, technically the intent to eat the unhealthy food has already been made. The choice is over before you think it’s begun.

Consequently, a lot of food planning advice is actually decent. That is, if you don’t have available in your home unproductive foods, your brain can’t easily trap you into destructive choices. But this does mean a reevaluation of macro purchases and grocery purchases. For example, imagine a person is going to need a mere 150g protein per day to make a stab at fitness. If he or she makes ONE trip to the store for food per week, he or she must obtain 1,050g worth of protein rations for just himself or herself. Anything less, and we can guarantee what is going to happen with execution of program. Average American food shopping doesn’t even get in the ballpark for this, even with weight loss food program deliveries.

So we can see that invoking the goodness of fresh food or having consciousness about less-processed items is entirely futile and useless when confronted with in-the-moment choice. The decision to eat something which can’t produce fat loss is made even before the brain begins uploading health considerations.

More succinctly, we cannot eat what isn’t there. We will eat what tastes good to us WHILE in complete knowledge that it shortens and worsens our lives. It’s not even a matter of willpower. It’s a matter of how we make certain items available ahead of time. One homework assignment I’ve had for clients before is to tabulate how many grams of protein, carbs, fat are available in their pantry, fridge, freezer. Even for large families, I find that the TOTAL protein available may be less than 500 grams, which is about what Dwayne "The Rock" Johnson eats in one day. For carbs, even among single people, they just tend to stop tabulating after around 10,000 grams. It doesn’t matter if you have iron will. If the ratio of productive macros is 5:1 in your detriment, what do you think is going to happen? You don’t even have a 50/50 chance at success. You have destined yourself to a statistical and neuroscience impossibility.
​
We have to change that. Because NO ONE is going to get the 1-3 seconds of health beliefs to precede the 350-400 milliseconds that the decision has been made and the taste has been felt.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Elev8 Wellness
    ​wellblog

    We strive to provide the latest articles and commentary on health, fitness, nutrition and vitality strategy.

    Archives

    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    July 2018
    May 2018
    April 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    July 2016
    June 2016
    March 2016
    January 2016
    December 2015
    November 2015
    July 2015
    June 2015
    May 2015
    April 2015
    January 2015
    November 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    January 2014
    December 2013
    November 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013

    Categories

    All
    Active Memory
    Age
    Business
    Cancer
    Coaching
    Dementia
    Diet
    Dna
    Elev8 Wellness
    Family
    Fat
    Fish Oil
    Genetics
    Gut Health
    Health
    Jonathan Watters
    Ketosis
    Leadership
    Life
    Memory
    Muscle
    Nutrition
    Optimisim
    Parkinsons
    Pessimism
    Probiotics
    Sales
    Spatial Intelligence
    Strength Training
    Weight Loss
    Weight-loss
    Wellness

    RSS Feed

Picture

LIVE. AWESOME.

We offer the highest quality in personal  fitness, nutrition, and mindset coaching, helping you achieve your fitness, health, wellness and performance goals no matter the obstacle. With virtual online training and private, in-studio training we make it easier to reach your wellness goals safely.

​No more can't. No more not good enough. If you compete in a sport, let your mind no longer hold you back from being the greatest. If you don't, let your mind no longer hold you back from being the best version of you that you can be.

Sign-up for a Tour
Covid Screen Waiver
​Elev8 Waiver
Become an Elev8 Instructor
Space Rental
LOGIN / MEMBER REGISTER

6244 lyndale ave. s., minneapolis, mn 55423
CONTACTUS@ELEV8WELLNESS.COM
612-440-4584

© 2021 Elev8 Wellness LLC.  All Rights Reserved.                                              site map  |  contribute  |                                                           SITE BY  Sproute Creative
Photos used under Creative Commons from benzado, frankieleon, hatcher10027, Sterling College, OakleyOriginals, rawpixel.com, quinn.anya, allispossible.org.uk, wuestenigel, jeffdjevdet, Brian Legate
  • Elev8 Wellness
    • About
    • Meet the team
    • Classes >
      • Women's Wellness Series
      • Elev8 Yoga
      • Elev8 Dance
      • Elev8 Kids Programs >
        • Elev8kids Summer Camp
        • Toddler Classes
    • Our Studios >
      • Rent Our Studio
    • Elev8 Recipes
  • WellBlog
  • Services
  • Virtual Coaching
  • Contact
    • Take a Tour