Start. Invest.

People get in shape in 9 minutes of exercise: https://www.elev8wellness.com/.../9-minutes-of-exercise...

People with average incomes become millionaires:
https://www.aarp.org/.../investment_return_calculator/...

Not just theory. Not just potential. Not just “could” or “can.” We have real world examples. Not even circumstantial outliers. Just people who chose to be consistent. More importantly, they chose to start.

I have met many people over the years with the most beautiful and elaborate business plans. Gorgeous business plans. Business plans which they even crafted with the help of an Ivy League MBA or mini-MBA program or a premier consulting group. And then… they never launch.

I have met many more people over the years with the most beautiful and elaborate fitness plans. Gorgeous fitness plans. Fitness plans which they purchased from a trendy app or influencer online program, or even drafted with the help of a genuine professional. And then… they never launch.

Every wonderful success story you ever heard had a messy and imperfect start. But… it had a start.

Just.

Start.

Not after the holidays, on Monday, on the first of the year, when it’s convenient, when everything is lined up, when the time is right, when the beach trip is around the corner. Forget about motivation and inspiration. Forget about the perfect plan. Forget about the right equipment. Forget about the ideal tools, the optimal environment, the supreme season. Forget everything except this:

Just.

Start.

The language you say you want to learn.

The instrument you say you want to learn.

The step you say you want to take.

The healthy behavior you say you want.

The business you want to launch.

The person you want to support.

Today.

Start.

​The endings we want contain beginnings we choose to avoid. The best start was 5, 10, 20 years ago. The second best is right now.