Remember That 1,000th Time I Was Ahead of The Entire Fitness Industry?

December 2012: developed virtual template

April 2020: 50 virtual sessions/wk

June 2020: had to take most the month off to get a break, RV out West

August 2020: scrambling influencers, “sign up for my virtual coaching courses”

2010: I’m putting butter/ghee in coffee for extended fasts

2012: Bulletproof launches

2008: credit market imploded and sinks 100k on our business venture outright

2009-present: zero-overhead hobbyists, shooting YouTube fitness videos out of their moms’ basements, “this fitness business thing is hard”

2011: wearing masks on flights for our immune-compromised child

2006/07: purposely gained 100lbs, cut 70

2016: Fit to Fat to Fat show “first of its kind”

99/00: developed concept to take labs/blood tests BEFORE heart disease, diabetes, stroke, etc.

2010: WellnessFX startup

1998: implementing foam roll, muscle balance, mobility drills

2004-2008: NASM popularizes foam roll and imbalance protocols

1989: taking notes on periodization from exercise science and nutrition science text books

2000: Glassman incorporated Crossfit, LLC

2007: split/lost left knee cartilage and rebuilt high level athleticism

2014: Lyme disease right knee dislocations/severe locking/joint damage and rebuilt HIGHER athleticism

2021: people, “hey, have you heard of knees over toes guy?”
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And that’s the short list. I can think of a lot more, like shoulder dislocates, food scale for if-it-fits-your-macros, glucometer testing, heart rate variability, and ketone strips 20 years ago. And I’m a young guy. Imagine what the genuine old dogs feel like.