December 2012: developed virtual template
April 2020: 50 virtual sessions/wk
June 2020: had to take most the month off to get a break, RV out West
August 2020: scrambling influencers, “sign up for my virtual coaching courses”
2010: I’m putting butter/ghee in coffee for extended fasts
2012: Bulletproof launches
2008: credit market imploded and sinks 100k on our business venture outright
2009-present: zero-overhead hobbyists, shooting YouTube fitness videos out of their moms’ basements, “this fitness business thing is hard”
2011: wearing masks on flights for our immune-compromised child
2006/07: purposely gained 100lbs, cut 70
2016: Fit to Fat to Fat show “first of its kind”
99/00: developed concept to take labs/blood tests BEFORE heart disease, diabetes, stroke, etc.
2010: WellnessFX startup
1998: implementing foam roll, muscle balance, mobility drills
2004-2008: NASM popularizes foam roll and imbalance protocols
1989: taking notes on periodization from exercise science and nutrition science text books
2000: Glassman incorporated Crossfit, LLC
2007: split/lost left knee cartilage and rebuilt high level athleticism
2014: Lyme disease right knee dislocations/severe locking/joint damage and rebuilt HIGHER athleticism
2021: people, “hey, have you heard of knees over toes guy?”
And that’s the short list. I can think of a lot more, like shoulder dislocates, food scale for if-it-fits-your-macros, glucometer testing, heart rate variability, and ketone strips 20 years ago. And I’m a young guy. Imagine what the genuine old dogs feel like.
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