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    Don't Push. Just Pull.

    3/3/2020

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    Martial artists figured out long ago, you're going to spend far less energy by pulling/drawing, redirecting existing momentum, instead of attempting to stop and/or reverse it.

    Once, at a development meeting years ago, we were each assigned a real but totally insane product to "sell" to our randomly selected role-play partners. No other instructions were provided. After both groups went, we recapped people's techniques. The moderator classified our sales techniques into "pushing" or "pulling". "Pushing" is the passé and old-school technique of extolling all the benefits of a product or service from the salesperson's point-of-view. "Pulling" is an unassuming approach aimed at discovery of the potential buyer's needs and wants, and subsequently walking them through the matching of those variables to their needs and wants. "Pushing" basically only works when the sale was going to happen regardless of the salesperson or her efforts. "Pulling" works with even the coldest of leads.

    There are laws which govern the universe. No matter how much we wish they weren't real, no matter how much we push against them, they won't be overcome. You cannot get leaner without suppression/control of insulin. You won't accumulate a retirement portfolio without regular contributions. You won't create wealth unless you spend less than you make. You cannot reduce energy spent by multiplying choices. You cannot become fulfilled by rejecting all wisdom.
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    So often the door moves one way, and only one way: toward you. Just pull.
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